The phdR&D campus provides companies with the ability to test its products in a controlled real-world dairy environment, providing a balance between farm and university-based trials. By testing at phdR&D your product receives the authority and verified proof that it will work for your customers.

The 800-cow, 1,200-acre dairy farm gives you the opportunity to replicate real-world scenarios, a highly unique attribute for controlled dairy research. The data and results you receive from your research at phdR&D will give both you and your customers confidence in the product and its claims.


Located on the grounds of a largely successful dairy operation, the campus boasts a 30,000 square-foot, state-of- the-art, private-contract research facility with an on-site conference room suited to meet all your needs. The facility is conveniently located 60 minutes South West of Milwaukee’s Mitchell International Airport and 40 minutes South of Madison’s Dane County Regional Airport near Fort Atkinson, Wisconsin.

Real Research. Real Cows. Real Venues

The research space features three unique venues for testing tailored to the specific needs of each client:

  • Pen trials can accommodate up to 96 cows for trials running 8 to 9 weeks. Best for more general studies without the specifics on how much each cow in trial eats.
  • BioControl pen trials run for one to 24 cows and can look more closely at what exactly each individual cow consumes through transition. The trial can run 3 to 4 weeks pre-calving and up to 90 days post fresh.
  • Stall trials are ideal for piloting a study and allow for frequent sampling of up to 9 cows.

phdR&D clients have the opportunity to lease cows directly from the commercial dairy for trails. The large herd size enable clients to narrow down participant selections based on milk production, days in milk, or other necessary distinctions needed for their study. A cow’s progress can be tracked throughout her lactation, even after she returns to the dairy.

(608)558-8816 • • Fort Atkinson, WIphdR&D - Real Research Matters